November 18, 2009

China TV Ad Rates Up 18%

The annual advertising auction of China Central Television (CCTV), the sole national TV network in China (as opposed to the many Provincial-wide TV networks, independent TV broadcasters, and foreign satellite channels), just concluded with a record $1.6 billion (US dollars) in ad buys for 2010. One of the biggest prizes is the ad slot for CCTV's prime time drama hour which was won by Hong Kong listed Mengniu Dairy (HK:2319). Mengniu previously sponsored the hugely popular Super Girl talent contest. Domestic brands won over foreign brands. An interesting look behind the scenes can be found at the Advertising Age website....


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