January 08, 2009

GM Pins Hope On Chinese Buicks

GM will showcase the Chinese designed Buick LaCrosse sedan at the all-important Detroit Auto Show next week. As the troubled car giant pushes the arrival of the Chevy Volt further out (now expected at the end of 2010 and still with a pricey $40K price tag), GM hopes it can develop brand love for Buick in America with its successful Chinese models. It is questionable if such a strategy will work, further does it even make sense?

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